SPRINGFIELD — The Tower Square Hotel with its 266 guest rooms plus banquet facilities and amenities will reopen this spring with the Marriott brand name restored.
Vid Mitta, one of the partners who paid $10.5 million for the hotel in 2018, said the renaming will follow $15 million to $20 million in ongoing renovations.
“We are redoing it from the inside out,” he said Friday.
The exterior is now protected by an EFIS, Exterior Facade Insulating System.
The same partners — Mitta of Lexington, Dinesh Patel of East Longmeadow, and Rohit Patel and Kamlesh Patel of Maine — also paid $7 million for the office tower, shopping mall, parking garage and Steiger Park across Main Street.
The seller was MassMutual, the Springfield-based insurance giant that built the complex – once known as Baystate West in 1971 for $52 million or $330 million in today’s dollars, accounting for inflation.
The four-acre complex at the intersection of Bridge and Main streets was once connected by sky bridges to Steiger’s and the Forbes & Wallace department stores. It was home to mainstays like A.O. White.
The Tower Square Hotel, located at 2 Boland Way, lost its Marriott brand name in 2017 as MassMutual planned to sell. Mitta has explained that brand names are important in the hotel industry where out-of-town guests depend on name recognition.
Marriott now also owns the Sheraton, parent brand of the Sheraton Springfield Monarch place which is still connected with Tower Square via a pedestrian skybridge.
But it isn’t unusual around the country for the two brands to have hotels connected to each other through convention centers and the like.
The work comes at a tough time for the hotel industry.
Nationally, 71% of hotel operators said in November they won’t last another six months without further federal assistance given current and projected travel demand. Some 77% of hotels report they will be forced to lay off more workers, according to an American Hotel & Lodging Association survey.
Mitta said the challenge is to keep the bills paid until the lodging industry comes back.
“It has to come back. It’s only a matter of time,” Mitta said. “Six months, a year or longer. It will come back.”
The construction at the hotel has been ongoing with exterior work going on high above downtown Springfield all summer. The renaming became public because the Springfield City Council plans to take up the matter of a special permit for the signs at its meeting tonight.
The actual signs won’t go up until the weather improves, Mitta said.
In related news, the White Lion brewery tasting room will open at Tower Square after the pandemic, Mitta said. The brewery is producing beer for sale elsewhere already.
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December 14, 2020 at 05:00PM
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Tower Square Hotel to reclaim Marriott name following up to $20M in renovations - MassLive.com
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