The transformation from an office park to hotel park has finally happened for the space along Hamilton Court in Farmington Hills.
Southfield-based Group 10 Management opened its third and final hotel on the site July 30, a Residence Inn by Marriott. The 111-room extended stay hotel opened its doors at 33163 Hamilton Court and expected to see some guests spend the night immediately during its first weekend.
"When somebody stays at our hotel, they're going to compare it to all the other ones," said Tracy Murley, regional director of sales for the property management company. "And they're going to come back."
The hotel joins a Holiday Inn and Courtyard by Marriott on Hamilton Court, all visible from Interstate 696 and replacing a former office park at 12 Mile and Farmington roads that was torn down several years ago. It took about two years for the Residence Inn to complete construction.
The new, pet-friendly hotel is a bit larger than other Residence Inns: Murley said they typically are less than 100 rooms. Rooms types include studios, one bedroom and two bedroom, and all rooms are outfitted with brand-new furniture and kitchen equipment. Studio rooms come with a kitchenette that includes a refrigerator, dishwasher, microwave and more; while larger rooms include a oven for a complete kitchen. The hotel also offers a grocery shopping service for guests.
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Other amenities include coin-operated laundry, as well as a fitness center and pool, though those two are currently closed due to the COVID-19 pandemic.
While the new hotel caters for business clients traveling — a norm for the region, especially with the heavy auto industry presence — the hotel also serves leisure travelers and even those needing somewhere to stay in between real estate transactions that may have already sold their home but have not yet gotten the keys to their new home or if there's an issue with their home that requires them to be out of their house while repairs take place.
"People are getting stuck where they don't have a home. So this is an option for them to definitely come and stay," she said. "It's people who are looking for an extended stay, not just a hotel."
The property management group is planning on constructing another Residence Inn in Ann Arbor. Other groups manage Residence Inns locally in Novi and Livonia. In addition to the Residence Inn in Farmington Hills, Group 10 Management operates other hotels in Romulus, Troy, Lansing and two in Livonia: the Hampton Inn along Schoolcraft east of Middlebelt and the Holiday Inn near Six Mile and Interstate 275, which was recently rebuild and celebrated its grand opening early last year.
Final hotel on site
The work to build the three hotels on the site of the former office park is a specialty for Group 10 Management, Murley said. The site was selected and acquired after the former buildings became outdated and the space overgrown and planned it for rehabilitation.
"Our ownership really does specialize in finding land that has been left and just forgotten about," she said. "They take and tear down those buildings and build beautiful hotels."
The Holiday Inn has been open for two years and the Courtyard hotel has been open three years, Murley said. The opening of the Residence Inn marks the completion of new hotels in the Farmington Hills area for Group 10 Management.
The opening is more subdued than some of the other hotel openings in recent years because of COVID-19. Grand opening celebrations have been pushed back to 2021, Murley said, and breakfast is being served on a "grab-and-go" basis instead of opening the breakfast dining area each morning. Hotel staff are cleaning more thoroughly and focusing more frequently on cleaning common spaces.
"We're touching community spaces every 30 minutes versus (every couple of hours)," she said. "We're training the front desk and housekeeping staff to make sure that those spaces are constantly clean."
Guests are also provided face masks if they don't have them when they arrive, as Marriott requires everyone in their buildings to wear one when in a common space, Murley said.
Those looking to book a reservation can do so by visiting marriott.com.
Contact reporter David Veselenak at dveselenak@hometownlife.com or 734-678-6728. Follow him on Twitter @davidveselenak.
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