Rooms with a view: Downtown Dallas skyscraper gets top floors hotel - The Dallas Morning News

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A unique boutique hotel opening in downtown Dallas will offer the highest rooms in the state.

Austin-based The Guild – a short-term stay travel concept that’s expanding to multiple U.S. markets – has turned the top two floors of one of downtown’s office skyscrapers into an exclusive hostelry.

More than 60 luxury hotel rooms have been carved out of the top of the Thanksgiving Tower on Elm Street.

The posh accommodations are set to open next week.

“The guests will take the elevator up to the 48th floor at the Tower Club,” said Brian Carrico, one of the founders of The Guild. “From there they will take the other elevator up to the rooms.

“Our guests will have access to the Tower Club, too.”

Founded in 2016, The Guild now operates in a handful of U.S. markets, offering travellers larger units and more amenities.

“We’ve always focused a lot of business travellers and people travelling for an extended period of time,” Carrico said. “We have amenities like a kitchen and laundry in the room.

“Our average unit size is about 800 square feet.”

Carrico said the Thanksgiving Tower units will be as small as 600 square feet and up to larger two-bedroom units. The hotel is laid out so that some rooms are connected to make even larger suites.

He said the typical customer is either a business traveller working in town on an assignment or a vacationer who’s spending more time in the area.

“Our average length of stay was always longer than traditional hotels and post COVID we have leaned into that,” Carrico said. “We’ve been hosting a lot of people relocating or looking to say in Dallas for a longer period time.”

The Guild already offers hotel stays in two central Dallas high-rise residential buildings – the Katy Victory Park and the Gables McKinney Avenue.

Rates in those properties and the new downtown location start at about $200 a night.

“We love Dallas,” Carrico said. “It’s been a great market for us – right now the strongest market in the country for us.”

Founded by Carrico and Chris Herndon, The Guild earlier this year received more than $23 million in funding backed by Maveron, Convivialite Ventures, ATX Seed Ventures, and Adam Zeplain’s Mark VC.

The new investment followed $9 million in funding by Maveron in 2018.

Along with Austin and Dallas, The Guild offers hotel stays in Cincinnati, Miami and Nashville.

“Dallas is one of the most important business cities in the country, and COVID-19 has given people even more reason to focus on what we at The Guild have always valued from a touchless check-in process and clean, upscale rooms to a great, convenient location,” Tommy Mandell, general manager of Dallas for The Guild, said in a statement. “We are looking forward to offering Dallas residents and visitors, alike, a safe and a truly-elevated guest experience right here in downtown.”

Built in the 1980s, Thanksgiving Tower on Elm Street has recently had a total redo.(David Woo / Staff Photographer)

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