Canopy by Hilton to open 20 hotels worldwide - TOPHOTELNEWS

A rendering of the first Canopy by Hilton hotel in Cancun. (Photo: Hilton)

Hilton’s lifestyle brand  Canopy by Hilton set to a nearly triple portfolio, expanding presence to nine countries by the end of 2020.

Canopy by Hilton, Hilton’s upper-upscale lifestyle hotel brand, announced it is targeting to open 20 hotels in 2020 across seven countries. Located in the most dynamic neighbourhoods across the globe, every Canopy hotel becomes a natural extension of the community in which it calls home and provides an energizing atmosphere with thoughtfully local touches.

20 in 20

Canopy’s current and projected openings in 2020, which join the brand’s 12 existing hotels in China, Croatia, Iceland and the U.S., include:

“We’ve received resoundingly positive feedback from guests who have loved their local adventures while staying in our 12 existing hotels,” said Gary Steffen, global head, Canopy by Hilton. “We are excited to create more of these authentic experiences with all that Canopy offers in 20 more vibrant neighbourhoods this year.”

The Canopy difference

Following extensive consumer research, Canopy by Hilton was created to provide the uncomplicated comforts, thoughtful design and energizing atmosphere that today’s travellers wanted but were unable to find under one roof.

Bolstered by local experts

No two Canopy by Hilton properties are alike, as each is designed to draw on the life of the locale and spirit of the neighbourhood. The brand empowers its owners – many of whom are locals themselves – to shape their property’s design and programming to tell the community’s story.

Owners work with local architects and designers to connect the property’s aesthetic – from building materials to décor – to the neighbourhood’s roots. For example, Canopy Grand Rapids | Downtown leans into the town’s former reputation of “Furniture Capital” of the U.S. with mid-century modern design and Canopy West Palm Beach | Downtown echoes Florida’s citrus groves with its fresh, vibrant design, which includes a six-story fibre optic banyan tree in the lobby and a rooftop treehouse bar.

Canopy owners also create their own food and drink concepts that can complement the neighbourhood’s current offerings and become the new go-to spot for locals. For instance, Canopy Columbus | Short North, which opened July 2019, attracts many residents with its rooftop bar and restaurant that is named after the Columbus’ first doctor, Lincoln Goodale, and features some of the city’s best views.

“By combining our research-backed Canopy ‘pillars’ with truly local execution, we are helping lifestyle travellers get the most out of their trips and experience the best of a great neighbourhood,” Steffen said.

Growing global footprint

Prior to 2020, Canopy by Hilton opened properties in Atlanta-Midtown; Chengdu-City Centre; Columbus, OH-Short North; Dallas-Uptown; Ithaca-Downtown; Hangzhou-Jinsha Lake; Minneapolis-Mill District; Portland, OR-Pearl District; Reykjavik-City Centre; Washington, DC-Bethesda North; Washington, DC-The Wharf; and Zagreb-City Centre.

Beyond this year, the brand is working with local partners to develop hotels in dynamic neighbourhoods across Bangkok, Boston, Cape Town, Chicago, Kuala Lumpur, Madrid, New Orleans, Riyadh, Toronto and more.

According to our TOPHOTELCHAINS online database, these are the top 10 brands by Hilton Worldwide:

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