We’ve been enviously obsessing over Hilton Carter and his many hundreds of plants for years. Not only is it impressive that he can care for so many plants, but the interior stylist can also make them look incredible—housing plants in and around everything from propagation vessels to idyllic terrariums. Good news to all of us that want to emulate the plant enthusiast: Target just launched a limited edition collection with Hilton, which includes real and faux plants, planters and stands, gardening accessories, and much, much more.
Though Target hasn’t always been known for its live plant selections, the pandemic caused a shift. “As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings,” says Jill Sando, executive vice president and chief merchandising officer at Target. “Searches for plants on Target.com have increased by more than 300% over the last year—a clear indicator that guests want to bring some of the outdoors inside to brighten up their space. We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home. This partnership with Hilton Carter does just that, while celebrating the arrival of spring with a renewed sense of optimism.”
We couldn’t agree more. With more than 65 products, ranging in price from $5 to $130, (with most items under $30), it feels like a perfect moment to celebrate optimism and stock up on all things plants—perfectly envisioned by the man who knows plants. See some of our favorite pieces from Hilton’s collection below.
All products featured on Architectural Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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May 14, 2021 at 10:12PM
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You'll Want Everything From Hilton Carter's Collab With Target - Architectural Digest
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