Fans of Colorado Rockies baseball and the color purple will likely feel comfortable at the Rally Hotel.
The hotel will be the first element of Rockies co-owner and CEO Dick Monfort’s three-building, $365 million McGregor Square development to welcome the public. At 1600 20th St., directly across from Coors Field, its 176 rooms will open to guests next Thursday, ahead of the Rockies’ home opener on April 1.
Monfort and representatives of the hotel operator, Sage Hospitality Group, opened the not-quite-done Rally to the media on Thursday. Monfort and his wife stayed there Wednesday night.
“When the development team started on this venture we said, ‘We need to have a hotel, it needs to be unique, it needs to be an extension of Coors Field and it needs to be someplace fun,’ ” Monfort said in the Rally’s lobby Thursday, Rockies’ mascot Dinger standing behind him. “And not crazy fun, it needs to have comfort and all that. And that’s what we’ve built this upon.”
Thursday’s tour did not include a stop at the team hall of fame. That space, on the second floor of the 13-story property, still needs a lot of work, Monfort said. The lobby has memorabilia including home plates from Opening Day’s past, batting helmets and autographed bats.
The Rally’s eighth floor is decorated in a purple motif that sets it apart from the more neutral tones of the other guest floors. The “Mile High Floor” takes inspiration from and is parallel to Coors Field’s purple row of third deck seats that mark the point where fans are sitting a mile above sea level, hotel staffers said.
Base rooms at the hotel will start at $159 out of the gate, said Blair Baker, part of Rally’s sales team. There is an additional $20 per night “destination amenity fee” that nets each guest cups of coffee, appetizers from the Hotel’s forthcoming restaurant, the Original and other perks.
McGregor Square has been delayed by a number of things including working around the COVID-19 pandemic. But as it opens over the coming months, Monfort and his partners are hopeful there will be pent-up demand for travel and entertainment that will feed the mega project.
When it comes to hotels — an industry decimated by the pandemic in 2020 — Soo Kang, a professor of hospitality management at Colorado State University, said experts and executives expect that pent-up demand to make an impact soon. For a downtown property like the Rally, the question in 2021 will be if people will feel comfortable visiting an urban area while vaccines are still rolling out or if customers will continue to favor hotels in less populated places nearer to the outdoors.
“Numbers nationwide and in Colorado are showing a very positive turnaround this summer,” Kang said. “The recovery is not going to be at the same pace. Some are going to be way better of than others. Mountain properties are 90% recovered already.”
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March 20, 2021 at 07:00PM
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A Rockies’ Rally for $179 a night; McGregor Square hotel gets ready for its opening day - The Denver Post
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